Aesop (brand)

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Aesop (stylised as Aēsop, ee-SOP) is an Australian luxury cosmetics brand that produces skincare, haircare and fragrance products. It is headquartered in Collingwood, Victoria, and is a subsidiary of L'Oréal. Aesop was founded in 1987 by Dennis Paphitis in Armadale, Victoria, where Paphitis owned and operated a hair salon named Emeis in which he blended essential oils into hair products. After continued success, he rebranded to Aesop, naming the brand after the Greek fabulist and storyteller to mock the puffery exhibited in cosmetics industry advertising. He sold the brand to Natura & Co in 2012 while maintaining a role as advisor. L'Oréal bought Aesop for $3.7 billion in 2023. Each Aesop store has a unique interior design developed in collaboration with architects, interior designers and artists. As of 2023, the brand had nearly 400 points of sale across 27 countries. As of 2017, Aesop produce 83 product formulations and three shaving accessories.

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