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William D. Lutz
American linguist (born 1940)
William D. Lutz
William D. Lutz (; born December 12, 1940) is an American linguist who specializes in the use of plain language and the avoidance of doublespeak (deceptive language). He wrote an essay The World of Doublespeak on this subject as well as the book Doublespeak His original essay and the book described the four different types of doublespeak (euphemism, jargon, gobbledygook, and inflated language) and the social dangers of doublespeak.
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