Sunday Sport

Common card · No. 308627

The Sunday Sport is a British tabloid newspaper founded by David Sullivan in 1986. It mainly publishes images of topless female glamour models, and is also known for publishing sensationalised, fictionalised, and satirical content alongside celebrity gossip and sports coverage. A sister daily title, the Daily Sport, was launched in 1991. In 2007, Sullivan sold both titles for £40 million to Sport Media Group; following declining circulation, that company entered administration on 1 April 2011. Shortly afterwards, Sullivan reacquired the Sunday Sport for £50,000, while the Daily Sport went online-only under separate ownership. As of January 2026, the tabloid publishes three times a week as the Sunday Sport (Sundays), the Midweek Sport (Wednesdays), and the Weekend Sport (Fridays). The tabloid was previously available in mainstream retailers such as Tesco and The Co-op, but following the decline of lads' mags and Page 3 from the late 2000s, it has become available only in independent newsagents...

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