Novelty architecture

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Novelty architecture, also called programmatic architecture or mimetic architecture, is a type of architecture in which buildings and other structures are given unusual shapes for purposes such as advertising or to copy other famous buildings. Their size and novelty means that they often serve as landmarks. They are distinct from architectural follies: novelty architecture refers to usable buildings in eccentric form, whereas follies are purely ornamental (albeit also often in eccentric form).

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