Loro Piana

Uncommon card · No. 82960

Loro Piana S.p.A. is an Italian luxury brand specialized in textile manufacturing and ready-to-wear clothing headquartered in Milan. Since its start as a merchant of cashmere, vicuña, linen and merino fabrics, Loro Piana expanded to design knitwear, leather goods, footwear, fragrance and related accessories. The company has three divisions: textiles, high fashion and luxury goods. Its core branding includes the Loro Piana family signature and coat-of-arms, depicting a European beech tree, a golden eagle, and two diagonal Stars of Italy, framed by flower thistles. It was founded in 1924 by Pietro Loro Piana, an Italian engineer, in the Quarona comune of Piedmont. Since 2013, the company has been majority-owned by LVMH, a French multinational fashion conglomerate. Loro Piana is one of the largest purveyors of cashmere in the world, producing 14.8 million feet of fabric in 2012.

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