MOM Brands

Common card · No. 401057

MOM Brands Company (formerly Malt-O-Meal Company and Campbell Cereal Company) is an American producer of breakfast cereals, headquartered in Northfield, Minnesota, and now owned by Post Consumer Brands. It markets its products in at least 70% of the country's grocery stores, with estimated sales in 2012 of US$750 million. It operates four manufacturing plants, in Northfield, Minnesota; Tremonton, Utah; Asheboro, North Carolina; and St. Ansgar, Iowa. The company has distribution centers in Grove City, Ohio; Coppell, Texas; and Salt Lake City, Utah. MOM Brands produces both hot and cold cereals, including Malt-O-Meal, a combination of farina wheat and malted barley. As of 2012, cold cereals manufactured by MOM Brands accounts for over 75% of its total sales. Most of its cold cereals are similar to those produced by its competitors, Kellogg's, Quaker Oats Company, and General Mills. Even so, between 2001 and 2012, Malt-O-Meal more than tripled its market share during a very challenging time...

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