Blenders Pride

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Blenders Pride launched in 1995. It is one of the most popular brand of Indian whisky, owned by Pernod Ricard. It is a blend of Indian grain spirits and imported Scotch malt. Pernod Ricard has identified Blenders Pride as one of their core brands in India. The brand's main national competitors are Royal Challenge, Signature and Antiquity from United Spirits Ltd, and Peter Scot from Khoday India Limited, In some states, Blenders Pride also competes with Haig Gold Label from Diageo and Rockford Reserve from Modi Illva.

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