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Quaker Oats Company
American food conglomerate
Quaker Oats Company
The Quaker Oats Company, known as Quaker, is an American food conglomerate based in Chicago, Illinois. As Quaker Mill Company, the company was founded in 1877 in Ravenna, Ohio. In 1881, Henry Parsons Crowell bought the company and launched a national advertising campaign for Quaker Oats. In 1911, the company acquired the Great Western Cereal Company. The iconic cylindrical package was introduced in 1915. The company's logo, which depicts a Quaker man, has had several iterations. In 1983, Quaker acquired Stokely-Van Camp, Inc., the maker of Van Camp's and Gatorade. In 2001, PepsiCo bought Quaker Oats for $14 billion, primarily to acquire the Gatorade brand.
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