Fleer

Common card · No. 457619

Fleer/Skybox International LP was an American manufacturing company. Established as Fleer Corporation by Frank H. Fleer in 1885, it was the first company to successfully manufacture bubble gum, remaining a family-owned enterprise until 1989. Fleer originally developed a bubble gum formulation called Blibber-Blubber in 1906. While this gum could be blown into bubbles, in other respects it was vastly inferior to regular chewing gum, and Blibber-Blubber was never marketed to the public. In 1928, Fleer employee Walter Diemer improved the Blibber-Blubber formulation to produce the first commercially successful bubble gum, Dubble Bubble. Its pink color set a tradition for nearly all bubble gums to follow. Fleer became known as a maker of sports cards, starting in 1923 with the production of baseball cards. Fleer also released American football (1960) and basketball (1986) card sets through its history. The company also produced some non-sports trading cards. In 1995, Fleer merged with the trading...

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