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Authentic Brands Group
American brand development and licensing company
Authentic Brands Group
Authentic Brands Group LLC (Authentic) is an American sports, media, entertainment and lifestyle platform headquartered in New York City. Its holdings include various fashion, athletics, and entertainment brands, which it licenses to operating partners around the world. Authentic owns more than 50 consumer brands, as well as the likeness rights or estates of celebrities, including Muhammad Ali, Elvis Presley, and Marilyn Monroe.
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