Phubbing

Uncommon card · No. 159082

Phubbing refers to the act of ignoring one's immediate social interactions in favor of engaging with a smartphone, making it a prevalent behavior in today's digital age. While it is frequently associated with the concept of fear of missing out (FOMO), the current body of research presents conflicting evidence regarding the strength and consistency of this relationship. In May 2012, as part of a linguistic experiment by Macquarie Dictionary, the advertising agency behind the campaign, McCann, had invited a number of lexicographers, authors, and poets to coin a neologism to describe the behavior. The word "phubbing," a portmanteau of phone and snubbing, was first described by McCann Group Account Director Adrian Mills, who was working with David Astle. The term has appeared in media around the world and was popularized by the Stop Phubbing campaign created by McCann. The term differs fundamentally from the word "phoneglect" (a portmanteau of phone + neglect) which is not limited to interpersonal...

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