Uncommon
The Hire
Series of eight short films about BMW automobiles
The Hire
The BMW film series The Hire consists of eight short films (averaging about ten minutes each) produced for internet distribution in 2001 and 2002. A form of branded content, the shorts were directed by popular filmmakers from around the globe and starred Clive Owen as "the Driver" while highlighting the performance aspects of various BMW automobiles. The series made a comeback in 2016, fourteen years after its original run ended.
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