AAA (video game industry)

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In the video game industry, AAA, pronounced as triple-A, is a term used to classify video games produced or distributed by a mid-sized or major publisher, which typically have higher development and marketing budgets than other tiers of games. The term originated in the 1990s and 2000s as development budgets for high-profile video games, such as Final Fantasy VII, grew into the tens of millions of U.S. dollars. Such costs were incurred due to the use of cinematic cutscenes and voice acting, coupled with higher fidelity graphics made possible with video game hardware. By the late 2010s and early 2020s, the boundaries of the AAA label had become increasingly fluid as development budgets rose and production pipelines grew more complex. Some industry commentators noted that the escalating cost of producing large-scale titles encouraged publishers to invest primarily in established franchises, leading to fewer experimental projects within the AAA space. Others argued that advancements in game...

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