Lucky Brand Jeans
American denim company
American denim company
Lucky Brand is an American denim company founded in Vernon, California, in 1990 by Gene Montesano and Barry Perlman. Lucky also produces other apparel, including activewear, outerwear, T-shirts, and professional attire. Since its founding, Lucky Brand has expanded beyond denim into a full lifestyle brand, offering men's, women's, and children's apparel, accessories, and home goods including bedding and decor. In 2020, Lucky Brand filed for bankruptcy and was acquired by Authentic Brands Group and SPARC Group, which merged with JCPenney to form Catalyst Brands in 2025. Through this agreement, Catalyst is the core licensee and operating partner for Lucky Brand and oversees all sourcing, product design and development, wholesale, operations of the brand's North American retail stores, and its growing e-commerce business. Authentic owns the Lucky Brand intellectual property and oversees all licensing partnerships, new business and brand development.
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