
Rooh Afza
Fruit drink in the Indian sub-continent

Fruit drink in the Indian sub-continent
Rooh Afza (Hindi: रूह अफ़ज़ा; Urdu: روح افزا; Bengali: রূহ আফজা; lit. 'Soul Refresher') is a drink which is a concentrated squash. It was formulated and introduced in 1906 in the Indian city of Ghaziabad by Hakim Hafiz Abdul Majeed. Currently, Rooh Afza is manufactured by the companies founded by him and his sons, including Hamdard India (the parent company), as well as Hamdard Laboratories (Waqf) Pakistan and Hamdard Laboratories (Waqf) Bangladesh. Since 1948, the company has been manufacturing the product in India, Pakistan and Bangladesh. Other companies formulate the same un-patented recipe in these countries as well, and similar drinks are consumed in the Indian subcontinent during the summer, such as Khas Sharbat. The name and brand of Rooh Afza is a trademark of Hamdard, by court decision in 2023. The specific Unani recipe of Rooh Afza combines several ingredients (including thirteen herbs) popularly thought to be cooling agents, such as rose, which is used as a remedy for loo (the...
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