Action (store)

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Action is a Dutch multinational discount store chain headquartered in Zwaagdijk-Oost, North Holland. Founded in Enkhuizen in 1993, the company primarily sells low-priced non-food products, alongside a smaller selection of food and beverages. Its assortment includes household goods, cleaning products, personal care products, toys, stationery, clothing, home textiles, do-it-yourself products and seasonal goods. As of June 2026, Action operated 3,423 stores in 15 European countries. In 2025, the company recorded net sales of €16.0 billion and employed 84,246 people at the end of the year. Action is majority-owned by the British investment company 3i Group, which acquired a majority interest in the retailer in 2011. By March 2026, 3i's equity interest had increased to 65.4%.

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