Spiegel (retailer)

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Spiegel was an American direct marketing retailer founded in 1865 by Joseph Spiegel. Spiegel published a catalog, like its competitors Sears, Aldens, and Montgomery Ward, which advertised various brands of apparel, accessories, and footwear, as well as housewares, toys, tools, firearms, and electronics. Their company brands included Newport News, Shape FX, and Old Kraftsman, among others. They also operated brick-and-mortar stores. Spiegel delivered its first mail order catalog in 1905 and by 1925, the retailer had 10 million customers. Spiegel's buyers, who went to Paris fashion shows, introduced American women to European fashion trends. After encountering financial difficulty in the early 2000s, the company was purchased by Patriarch Partners and focused on women's style and fashion products. The catalog was eventually discontinued in favor of digital marketing. In 2019, the company website was removed without notice and the company ceased to operate.

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