Fanatics, Inc.

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Fanatics, Inc. is an American sports platform that consists of several businesses, including licensed sports merchandise, trading cards and collectibles, sports betting, special events, and live commerce. The company was founded in Jacksonville, Florida, by Michael Rubin in 2011 as an online retailer of licensed sportswear and merchandise for major collegiate and professional sports leagues and teams. Since 2024, Fanatics is the exclusive ice hockey jersey supplier for all teams in the NHL. The company also produces uniforms for football and basketball teams in Japan. After a licensing deal signed with FIFA, Fanatics will become the exclusive licensor of collectible cards, stickers, and card games for the World Cup and other FIFA events. The agreement will go into effect in 2031, replacing Panini after more than five decades.

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