Jeppson's Malört

Rare card · No. 24851

Jeppson's Malört is an American brand of bäsk liqueur, a type of brännvin flavored with wormwood. Malört was introduced in Chicago in the 1930s and was long produced by the Carl Jeppson Company. In 2018, as its last employee was retiring, the brand and company name were sold to CH Distillery of Chicago's Pilsen neighborhood. Jeppson's Malört is named after Carl Jeppson, a Swedish immigrant who first distilled and popularized the liquor in Chicago. Malört (literally moth herb) is the Swedish word for wormwood, which is the key ingredient in bäsk. Malört is extremely low in thujone, a chemical that is found in absinthe and similar drinks, which was once believed to be psychoactive at high levels. Known for its extremely bitter taste, Malört has been described as "infamous" and "the worst booze ever". It can be found in some Chicago-area bars and liquor stores, and is growing in popularity with sales of Malört shots increasing from 0.4 million in 2007 to 7.9 million in 2022. For many years...

Read on Wikipedia · Image Carl Jeppson Company, Public domain