Search engine results page

Common card · No. 228753

A search engine results page (SERP) is a web page that is displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a keyword query. The results are of two general types: organic search: retrieved by the search engine's algorithm; sponsored search: advertisements. The results are normally ranked by relevance to the query. Each result displayed on the SERP normally includes a title, a link that points to the actual page on the Web, and a short description, known as a snippet, showing where the keywords have matched content within the page for organic results. For sponsored results, the advertiser chooses what to display. A single search query can yield many pages of results. However, in order to avoid overwhelming users, search engines and personal preferences often limit the number of results displayed per page. As a result, subsequent pages may not be as relevant or ranked...

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