
Paris Baguette
South Korean international bakery chain

South Korean international bakery chain
Paris Baguette (Korean: 파리바게뜨 ;French pronunciation: [paʁi baɡɛt]) or Paris Croissant (Korean: 파리크라상), is a South Korean multinational chain of bakery-cafés, owned by the SPC Group and headquartered in Seoul. In 1986, it was established as a subsidiary of Shani Co., Ltd., and opened the first Paris Baguette in Gwanghwamun, Seoul, and the first high-end bakery Paris Croissant in Itaewon the following year, and the corporate name changed to the same as the brand name. Founded in 1988, the franchise brand, Paris Baguette grew into the No. 1 bakery in South Korea in 2004, branching out to local subsidiaries in the United States, headquartered in Bergen County, New Jersey; as well as expanding to Vietnam, Indonesia, Singapore, Mongolia, and other countries. In the U.S., Paris Baguette is particularly popular within the New York metropolitan area.
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