Automatic content recognition

Common card · No. 243684

Automatic content recognition (ACR) is a technology used to identify content played on a media device or presented within a media file. Devices with ACR can allow for the collection of content consumption information automatically at the screen or speaker level itself, without any user-based input or search efforts. This information may be collected for purposes such as personalized advertising, content recommendations, or sale to companies that aggregate customer data.

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