Tapout (clothing brand)

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Tapout Inc. is an American multinational corporation that designs and manufactures sports clothing, casual apparel, and accessories headquartered in Grand Terrace, California. It was the largest distributor of MMA merchandise in the world by 2007, and became one of the dominant brands in activewear and fitness culture. Tapout was registered in 1997 in San Bernardino County, California, by Charles Lewis, Jr. and Dan Caldwell, with the name a reference to the gesture of tapping the floor to admit defeat to an opponent in a match. Selling the merchandise during a period when MMA solely reached a niche market, Lewis and Caldwell branded the company around the sport, distributing the merchandise in cities where the sport was prevalent. However, following the growing popularity of mixed martial arts in the United States, and its later nationwide mainstream acceptance, the company became the largest MMA-related merchandise company in the world, accruing revenues of over $22.5 million in 2007....

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