Juul

Uncommon card · No. 110224

Juul Labs, Inc. (, stylized as JUUL Labs) is an American electronic cigarette company headquartered in San Francisco. Its flagship product is the Juul electronic cigarette, which atomizes nicotine salts derived from tobacco supplied by one-time use cartridges. Juul Labs was co-founded by Adam Bowen and James Monsees as part of Pax Labs and started selling the Juul device in 2015. In 2017, Juul Labs was spun off from Pax Labs, after which Altria acquired a 35% stake in the company for $12.8 billion on December 20, 2018. Juul received a $2 billion bonus to distribute among its 1,500 employees. After a large social media marketing campaign, Juul became the most popular e-cigarette in the United States by the end of 2017 and had a market share of 72% as of September 2018. Juul also purchased ad space in Seventeen magazine, and on the Nick Jr. Channel TV network. According to documents obtained by the Massachusetts Attorney General's office, Juul bought ads on seventeen different educational...

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