Dice (ticketing company)

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Dice FM Holdings Ltd, trading as Dice (stylized as DICE), is a ticketing software company based in London, United Kingdom. Its web and mobile technology products enable users (often referred to by the company as fans) to search, browse and buy tickets to all kinds of live events, including concerts, festivals, comedy shows and other types of performances or talks. Dice gained popularity as a ticketing app for its strong stance against scalping, implementing guardrails within its products to limit fraud and price gouging. During the global COVID-19 pandemic, Dice temporarily pivoted as a live streaming service where fans could buy tickets to access private shows from artists like Kylie Minogue, Bicep, Lewis Capaldi or Nick Cave. Dice moved on to acquire live music broadcaster Boiler Room in 2021. Dice subsequently sold Boiler Room to Superstruct Entertainment in January 2025 for an undisclosed fee. In September 2021, Dice completed its Series-C funding, raising $122 million with SoftBank...

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