BENlabs

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BENlabs, formerly BEN Group Inc., is a Los Angeles–based product placement, influencer marketing and licensing company. The company offers AI-driven product placement, influencer marketing services, music partnerships, rights clearance, and personality rights management services for the entertainment industry. The company was founded in Seattle by Bill Gates in 1989 as Interactive Home Systems, and later renamed Corbis. The company's original goal was to license and digitize artwork and other historic images for the prospective concept of digital frames. In 1997, Corbis changed its business model to focus on licensing the imagery and footage in its collection. The Corbis collection included contemporary creative, editorial, entertainment, and historical photography as well as art and illustrations. Among its acquisitions were the 11 million piece Bettmann Archive, acquired in 1995; the Sygma collection in France (1999); and the German stock image company ZEFA (2005). Corbis also had the...

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