Lollywood

Common card · No. 319257

Lollywood is Pakistan's Punjabi film industry, but has served as the base for both Urdu- and Punjabi-language film production. Lahore has been the center of Pakistani cinema since independence in 1947. However, with the Urdu film hub largely shifting to Karachi by 2007, the film industry in Lahore became synonymous with the Pakistani Punjabi film Industry. According to several media sources, the word "Lollywood" is a portmanteau of "Lahore" and "Hollywood", coined in 1989 by Glamour magazine gossip columnist Saleem Nasir, and is usually used comparatively with respect to other film industries in Asian cinema.

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