Keeping up with the Joneses

Uncommon card · No. 135535

"Keeping up with the Joneses" is an idiom in many parts of the English-speaking world referring to the comparison of oneself to one's neighbor, where the neighbor serves as a benchmark for social class or the accumulation of material goods. Failure to "keep up with the Joneses" is perceived as a demonstration of socio-economic or cultural inferiority. The phrase was popularized by a 1910s comic strip of the same name but was a commonplace elsewhere.

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