Simone Giertz

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Simone Luna Louise Söderlund Giertz ( YETCH; Swedish: [ˈjæʈːʂ] ; born November 1, 1990) is a US-based Swedish inventor and YouTuber who creates robot and maker videos. Her early videos in the 2010s involved robots that intentionally failed at everyday tasks, leading to the nickname "Queen of Shitty Robots". Later videos involved more useful projects, maintaining a comedic, rather than educational, tone. She has also designed products to sell, creating an online shop, the Yetch Store, in 2022. Originally from the Stockholm area, Giertz was self-taught in robotics, gaining experience with hardware while studying at an advertising school. She created her YouTube channel in 2013 and posted her first robot video, featuring a tooth-brushing helmet, in August 2015. She continued to post short videos showing her creations, including "The Breakfast Machine" and "The Wake-up Machine" in November 2015, each of which received one million views. After a February 2016 video featuring a lipstick robot...

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