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Super Bowl XXXVIII halftime show controversy

2004 controversy over broadcast indecency

Super Bowl XXXVIII halftime show controversy

Rare card · No. 41228

The Super Bowl XXXVIII halftime show, which was broadcast live on February 1, 2004, from Houston, Texas, on the CBS television network, is notable for a moment in which Janet Jackson's right breast and nipple—adorned with a nipple shield—was exposed by Justin Timberlake to the viewing public. The incident, sometimes referred to as "Nipplegate" or "Janetgate", led to an immediate crackdown and widespread discourse on perceived indecency in broadcasting. The halftime show was produced by MTV and was focused on the network's Choose or Lose campaign (the year 2004 was a presidential election year in the United States). The exposure was broadcast to a total audience of 150 million viewers. Following the incident, the National Football League (NFL) cut ties with MTV, which had also produced the halftime show for Super Bowl XXXV, excluding the network from future halftime shows. In addition, CBS parent company Viacom and its co-owned subsidiaries, MTV and Infinity Broadcasting, enforced a blacklist...

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