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Net promoter score
Market research metric
Net promoter score
Net promoter score (NPS) or Customer Net Promoter Score (cNPS) is a market research metric that is based on a single survey question asking respondents to rate the likelihood that they would recommend a company, product, or a service to a friend or colleague. The NPS was developed by Bain & Company consultant Fred Reichheld and has been widely adopted by large companies, initially being popularized in Reichheld's 2003 Harvard Business Review article.
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