Indus Appstore

Common card · No. 353481

Indus OS is an Indian smartphone application and content discovery platform based on Android, with the aim to unify users, developers and smartphone brands on a single platform and to create an Indian smartphone ecosystem. It was originally a custom Android distribution, but switched to an app store in 2019. The platform aims to address the low smartphone adoption, content consumption and linguistic challenges of Indian markets. The contextual integration provides India's service and content providers a platform to seamlessly distribute their content & services to India's smartphone users. The company is catering to 10 crore+ users and has partnered with OEMs like Samsung, Karbonn, Micromax and 9 other Indian OEMS. The company's app marketplace, Phonepe App store (formerly Indus App Bazaar) is the largest Indian app store. It has powered Samsung's default app store, Galaxy Store since 2019.

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