Black is beautiful

Common card · No. 452433

Black is beautiful is a cultural movement that was started in the United States in the 1960s by African Americans. It later spread beyond the United States, most prominently in the writings of the Black Consciousness Movement of Steve Biko in South Africa. Black is beautiful got its roots from the Négritude movement of the 1930s. Negritude argued for the importance of a Pan-African racial identity among people of African descent worldwide. The movement aims to dispel the racist notion that Black people's natural features, such as skin color, facial features, and hair, are inherently ugly. The movement also encouraged men and women to stop trying to eliminate African-identified traits by attempting to lighten or bleach their skin. John Rock was long thought to be the first person to coin the phrase "Black is beautiful"—during a speech in 1858—but historical records indicate that he never actually used the specific phrase on that day. Bill Allen, a freelance writer for advertising agencies...

Read on Wikipedia