The Smiley Company
British brand licensing company
The Smiley Company
SmileyWorld Limited, trading as The Smiley Company, is a brand licensing company based in London, United Kingdom. It claims to hold the rights to the smiley face in over 100 countries. The company licenses products including textiles, puzzles, party goods, stationery, automobile accessories, and toys for licensed brand partners and retailers. Its main licensing markets are fashion and beauty in recent years, having collaborated with numerous fashion houses and brands.
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