1960s in fashion

Uncommon card · No. 167415

Fashion in the 1960s reflected changing social attitudes and the growing influence of youth culture. By the middle of the decade, styles emerging from youth subcultures, particularly in London, had begun to influence both high-end designer fashion and mass-market clothing. Examples included the miniskirt, culottes, go-go boots, alongside more experimental designs made from synthetic materials such as polyvinyl chloride (PVC). Designer Mary Quant helped popularize the miniskirt, while Jacqueline Kennedy contributed to the popularity of the pillbox hat; notably wearing one at President John F. Kennedy's inauguration in 1961. False eyelashes became a feature of women's makeup, while longer hairstyles gained popularity toward the end of the decade. Bright colors and bold patterns were also fashionable, with psychedelic prints becoming associated with the counterculture of the late 1960s. During the early and mid-1960s, the Mod subculture, which emerged in London in the late 1950s, influenced...

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