Megalia

Common card · No. 213576

Megalia (Korean: 메갈리아; RR: Megallia) was a feminist movement on the South Korean Internet. It is most well known for the "mirroring" strategy that participants (Megalians) claimed to have used to defamiliarize misogynist ideas. Megalians mirrored the style of misogynist content but reversed gender roles, intending to provoke laughter or outrage. The Megalia movement began in May and June 2015 with a surge of feminist trolling on the South Korean Internet forum DC Inside. Participants reported feeling a sense of catharsis after enduring years of misogyny and gender-based harassment online. After moderators on DC Inside banned the posts, Megalians created a series of Facebook groups and an independent website, Megalian.com, which was later banned from Facebook for derogatory language. They continued to mirror misogynist posts but also mobilized for feminist political causes. Megalian activists advocated that women "break the corset" of Korean beauty standards, helped pressure the South Korean...

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