Whole Earth Catalog

Uncommon card · No. 166163

The Whole Earth Catalog (WEC) was an American counterculture magazine and product catalog. Stewart Brand, a biologist, photographer and writer, conceived the idea for it; he was the Catalog's original editor, and its most frequent editor in later years. It was originally published by the Portola Institute, but later by the Point Foundation, with a distribution arrangement by 1969 with Penguin and subsequently with Random House. New editions were published several times a year between 1968 and 1972, and occasionally thereafter, until 1998. The magazine featured essays and articles, but was primarily focused on product reviews. The editorial focus was on self-sufficiency, ecology, alternative education, "do it yourself" (DIY), community, and holism, and featured the slogan "access to tools". Although WEC listed and reviewed a wide range of products (clothing, books, tools, machines, seeds, etc.), it did not sell any of the products directly. Instead, the vendor's contact information was listed...

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