Hi-Chew

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Hi-Chew (ハイチュウ, Haichū) is a brand of chewy candy made by the Japanese confectionary company Morinaga & Company. Introduced in 1975, Hi-Chew is known for its soft, elastic texture that is often described as being between chewing gum and soft taffy, and for its wide range of fruit and dessert-inspired flavors. Each piece typically consists of a flavored interior surrounded by a lighter outer layer. Hi-Chew is sold across Asia, North America, Europe, and Oceania. It has become one of Morinaga’s flagship international brands, with more than 170 flavors having been released. In the United States, the brand has seen rapid growth since the 2010s, supported by expanded distribution, marketing partnerships, and the opening of a domestic production facility in North Carolina in 2016.

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