Goyard

Uncommon card · No. 196555

Goyard (French pronunciation: [ɡɔjaʁ]) is a French trunk maker founded in 1853 in Paris. The company originated as Maison Morel, which was later acquired by François Goyard (1828-1890), establishing the Goyard family in the trade of trunk making and luxury packing. His son Edmond Goyard (1860-1937) expanded the brand and developed its reputation between 1885 and 1937. Robert Goyard (1893-1979) continued its growth, particularly in the post-war period. In 1998, Jean-Michel Signoles took over the Maison, contributing to its international expansion while maintaining its heritage and craftsmanship.

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