Bixby (software)

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Bixby ( ) is a virtual assistant developed by Samsung Electronics that runs on various Samsung-branded appliances, primarily mobile devices but also some refrigerators televisions and PCs. It uses voice commands and a natural-language user interface to answer questions and perform tasks, while adapting to the users' preferences and behavior. The latest version, Bixby 4.0, also shifts to using large language models (LLM). Samsung first launched Bixby in 2017. Originally it was a suite of different smart components alongside the voice assistant (Bixby Voice), but over time the suite was dismantled and since 2026 Bixby only consists of the voice assistant. These former components included Bixby Routines (now renamed Modes and Routines) and Bixby Vision, a contextual and visual search augmented reality camera app.

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