Publicis Sapient

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Publicis Sapient is a technology company operating as an independent subsidiary of Publicis Groupe. It was originally established as Sapient in Cambridge, Massachusetts in 1990. In 2015, Sapient became an independent subsidiary of French multinational advertising firm Publicis, following a deal worth US$3.7 billion. It remains headquartered in Boston, Massachusetts, and as of February 2015, the leadership is retained. In 2016, the company merged two of its divisions, SapientNitro and Razorfish, to form SapientRazorfish, which was led by Alan Wexler. A few years later, in 2019, SapientRazorfish and Sapient Consulting were consolidated into one brand, Publicis Sapient, under the leadership of CEO Nigel Vaz.

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