Conceptual blending

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In cognitive linguistics and artificial intelligence, conceptual blending, also called conceptual integration or view application, is a theory of cognition developed by Gilles Fauconnier and Mark Turner. According to this theory, elements and vital relations from diverse scenarios are "blended" in a subconscious process, which is assumed to be ubiquitous to everyday thought and language. Much like memetics, it is an attempt to create a unitary account of the cultural transmission of ideas.

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