Nubia Technology

Common card · No. 212012

Nubia Technology Co., Ltd. is a Chinese smartphone manufacturer headquartered in Shenzhen, Guangdong. Originally established as a wholly owned subsidiary of ZTE in 2012, it became an independent company in 2015 and received a significant investment from Suning Holdings Group and Suning Commerce Group in 2016. ZTE reduced its stake in Nubia to 49.9% in 2017. Officially, this meant Nubia was no longer considered a subsidiary of ZTE, but rather an associate company. In February 2016 Nubia became a sponsor of Jiangsu Suning F.C. for a reported CN¥150 million. The company hired footballer Cristiano Ronaldo to promote the mobile phone of the company in May 2016. In 2017, China Daily reported that Nubia would build a factory in Nanchang, Jiangxi Province. In April 2018, Nubia Technology launched a gaming sub-brand, named REDMAGIC (红魔). REDMAGIC announced its new 5G compatible device REDMAGIC 5G on 12 March 2020, in Shanghai. REDMAGIC is known for being the first smartphone brand to put cooling...

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