Cute aggression

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Cute aggression, also known as gigil, cuteness aggression, or playful aggression, is the urge to squeeze, bite, or otherwise act aggressively toward things perceived as being cute without the desire to cause any harm. It is a common type of dimorphous display, where a person experiences positive and negative expressions simultaneously in a disorganised manner. Individuals experiencing cute aggression may find themselves clenching their jaw or fists, with the urge to squish, pinch, or bite an adorable baby, animal, or object. About half of adults report experiencing cute aggression.

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