Gimmick (professional wrestling)

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In professional wrestling, a gimmick broadly refers to a wrestler's in-ring persona, character, behaviour, attire, or other distinguishing traits while performing, which are typically designed to draw fan interest. Gimmicks often involve costumes, makeup, and catchphrases that the wrestler shouts at opponents or fans. Gimmicks are developed for good guys/heroes (babyfaces) or bad guys/villains (heel) depending on whether the wrestler is intended to be popular or hated by the audience. A tweener gimmick falls between the two extremes when a wrestler manifests both heel and face traits, such as Randy Orton's viper gimmick. A wrestler may use more than one gimmick over their career depending on the angle or the wrestling promotion they are working for. Promotions may transfer a gimmick from one wrestler to another, occasionally taking advantage of a masked character, which allows the identity of the performer to be concealed. Razor Ramon was portrayed by both Scott Hall and Rick Bognar and...

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