Mockup

Common card · No. 229227

In manufacturing and design, a mockup, or mock-up, is a scale or full-size model of a design or device, used for teaching, demonstration, design evaluation, promotion, and other purposes. A mockup may be a prototype if it provides at least part of the functionality of a system and enables testing of a design. Mock-ups are used by designers mainly to acquire feedback from users. Mock-ups address the idea captured in a popular engineering one-liner: "You can fix it now on the drafting board with an eraser or you can fix it later on the construction site with a sledge hammer". Mockups are used as design tools virtually everywhere a new product is designed. Mockups are used in the automotive device industry as part of the product development process, where dimensions, overall impression, and shapes are tested in a wind tunnel experiment. They can also be used to test consumer reaction.

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