History of McDonald's

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The American fast-food restaurant chain McDonald's was founded in 1940 by the McDonald brothers, Richard and Maurice, and has since grown to the world's largest restaurant chain by revenue. The McDonald brothers began the business in San Bernardino, California, where the brothers set out to sell their barbecue. However, burgers were more popular with the public and the business model switched to a carhop drive-in style of restaurant. From the 1940s to the mid-1950s, the brothers expanded their business, even incorporating the famous Golden Arches, until Ray Kroc turned their small business into the well-known and commercially successful business it is today. Kroc convinced the brothers to move into a more self-serve business model and to expand nationwide. Kroc and the McDonald brothers worked together for several years until conflicts over their visions for what McDonald's as a brand should be came to a climax. Kroc asked the McDonald brothers in 1961 how much they would be willing to...

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