Gammon (insult)

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In British political culture, gammon is a pejorative term typically used to describe a specific demographic of older white men who express reactionary or right-wing views, particularly in support of Brexit. The term was coined in this context in 2017. Visually, it compares the complexion of the subject's face to gammon (a type of cured pork), implying a flushed or pink appearance resulting from anger or raised blood pressure. While cutaneous flushing is a physiological response that occurs in all humans, the insult relies on the specific visibility of this reaction on lighter skin tones, using the meat metaphor as a caricature of the "angry white man" archetype.

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