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WAMPAS Baby Stars
Western Association of Motion Picture Advertisers promotion
WAMPAS Baby Stars
The WAMPAS Baby Stars was a promotional campaign sponsored by the United States Western Association of Motion Picture Advertisers, which honored 13 (15 in 1932) young actresses each year whom they believed to be on the threshold of movie stardom. The campaign ran from 1922 to 1934, except for 1930 and 1933. Most failed to live up to their promotion; a small number of the selections went on to become major movie stars: Colleen Moore (1922), Jobyna Ralston (1923), Clara Bow (1924), Janet Gaynor (1926), Fay Wray (1926), Dolores del Rio (1926), Dolores Costello (1926), Mary Astor (1926), Joan Crawford (1926), Lupe Vélez (1928), Loretta Young (1929), Jean Arthur (1929), Joan Blondell (1931) and Ginger Rogers (1932). Gaynor, Astor, Crawford, Young and Rogers all were awarded the Academy Award for Best Actress during their careers, with Gaynor receiving the first one during the first year of the award's existence. Clara Bow was a Silent era star known as The It Girl. She was Hollywood's greatest...
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