Ita-bag

Common card · No. 207260

An ita-bag (also ita bag or itabag; 痛バッグ, lit. 'painful bag') is a handbag, backpack or other kind of bag covered in badges, buttons, figurines and other merchandise pertaining to anime and manga fandom. In Japan, ita-bags are a popular piece of apparel among female anime and manga fans. Ita-bags are usually designed with a transparent display window or panel that allows collectors to showcase fandom-related merchandise such as badges, acrylic stands, keychains, and plush items while carrying the bag. Collectors often customize the arrangement of displayed items according to their preferred characters, series, or themes. Ita-bags began to appear in Japanese popular culture in the 2010s, and were covered by national news beginning in 2015. They have themselves been depicted in anime, such as in Shōnen Hollywood (2014). Although usually individually put together by the owner, ita-bags can also be purchased ready-made in otaku shops. These stores also often partner with game centers to create...

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